On May 20, shenzhen lechang tianxia technology co., ltd. held a new product launch event in Beijing, where it launched two new products, R0 and L6, both priced at 2,999 yuan. It is also announced that it will cooperate with Uper, a social networking platform, to recruit tourism experts from all over the country and form three recording teams in the form of crowdsourcing to shoot a series of micro films "litang 98°19 '-vertical".
Simplified version R0, positioning the entry - level transport tool
The new R0 is a slimmer version of the R series R1 and R2, with a reduced range and top speed, as well as the loss of some of R2's smart features. It is accompanied by the price diving to less than 3000 yuan, expanding product types, making it easier for consumers to accept, and choosing the most suitable products for their travel with the best cost-effective advantages. At the same time, as always, the use of aviation grade magnesium aluminum alloy, samsung lithium battery and other high-end accessories materials, there is no need to worry about quality discounts.
Liaoyun.com learned that the speed limit has also expanded the range of potential users to a certain extent, such as timid girls and older people who love technology, fashion and fashion. Feel to see two generations of the same brush street scene, it is not far.
In addition, R0 will also develop hardware and software interface, more play, you know, brush street or something will eventually become a national sport, check the distance, make a meal or something, so easy.
Lechang added L series, so that travel more than one choice
The most attractive is the new L6, a smart scooter. As the name suggests, the prototype is a children's scooter. Scooters, originally children's toys, plus batteries, motors, plus mobile phone connected to the App, can capture the hearts of consumers? Just a little "quick", it is doomed to be the best means of transportation. Kids can play, grown-ups. You can play it by yourself.
Not only that, the streamlined body that has design feeling extremely and the "deep V" modelling of directional lever, also let technology encounter fashion again. The new color scheme is also relatively fresh, with 6 colors available. The 3-second folding is for easy access to elevators, buses and subways, and also for easy storage in the trunk. 8 "inflatable tires with front and rear shock absorbing springs provide comfortable driving experience. With a top speed of 25km/h and a range of 30km, it is more than enough for commuting. On the downside, the net weight is 16.5kg, which would be prohibitive for female users.
In the interview after the press conference, liaoyun.com mentioned this detail. The L6 has a long body with a length of 1037mm. Can you shorten the body? In addition, could you make the folded L6 stand in balance so as to save more space on the subway?
Zhou wei, founder and CEO of lechang world, jokingly invited me to join lechang because that's how the follow-up to the L series, the L7, was designed. These include shortening the body, lowering the body's weight, adjusting the battery position, adding support to the front two-wheel design to keep it upright and stable, and being able to drag around like a trolley. These will be reflected in new products in the near future. Zhou wei also introduced that the L7 handlebars have also been greatly changed, completely abandoned all buttons, committed to make driving experience simple and fast.
Once rejected by xiaomi instead voted for nunbo, how to treat?
Xiaomi's entry is inevitable, but this two new products are the price of 2999 yuan, it is an automatic change, the threshold of public travel is lower, even if the future really low price into xiaomi, lok also has been pre-emptive, and will not back down, actively fight. At the same time, zhou wei also believes that the entry of companies like xiaomi into the industry is not a bad thing, but can at least speed up the development of the industry and quickly eliminate some of the fake products and inferior enterprises.
Zhou wei also mentioned an article "the era of cheap and fine products in China is coming to an end". He said that hardware entrepreneurship needs the support of early users and certain profits to stimulate the development of the industry. If there is no profit, there will be no motivation to develop.
Le xing motion-sensing car
Will continue to expand the product line, is not said to do robot company?
Zhou wei also introduced that lohang world temporarily has R, V, L three product lines, at the present stage from battery life, price to driving mode, can be called to achieve full coverage. And he also revealed that his initial intention to do the robot company is unchanged, the more long-term future is to let the robot service in the life of all levels of food, clothing, housing and transportation, the world is now from the "line" breakthrough, and the company in addition to the intelligent travel business division, there are artificial intelligence research department. It is worth mentioning that zhou wei was the champion of the national robot competition for college students. He started his business after starting a series of industrial robots. Therefore, we have reason to believe that one day in the future, zhou wei can realize his dream of "intelligent robot company".
, for example, R2 products have been able to realize "follow" the host automatically cool features, and, after dismantling walking pole, completely can be used as a moving robot, even after driving R2 patrol an area, it can with record trajectories, their patrol, is there a "security" robot visual feeling already?
Financing plan, sales performance?
Founded at the end of 2012, lechang had an annual sales volume of 300 million yuan in 2014. Founded two years and five months ago, lechang now has 300 franchised stores in China, a 60% share of the balanced car market and sales in more than 60 countries around the world, Mr. Zhou said. Domestic and foreign sales ratio 6:4. This year's target is 250,000 units, 600 million units. In October 2014, lechang completed a round B financing of 100 million yuan, the specific financing plan is not yet disclosed.
Crossover is big enough, micro movie start
At the press conference, lechang also announced that it will cooperate with Uper, a social life platform, to officially launch the micro-documentary "litang 99°19 '· longitudinal" project. At the conference, zhou wei also mentioned that "the world is so big that I want to see it". Litang, located in sichuan province with an elevation of more than 4,200 meters, is known as the highest county in China. The tour also fits the slogan "music line with you, the world can go".
If not involved in the micro film production, commuter buses, the subway station is a physical strength live, especially in the summer, with a touch of the sun, at this time, drive electric scooter, wheelbarrow, balance, enjoy the breeze stroke, don't be so natural and unrestrained, is comparable to the experience of "open air conditioning cover the quilt". If you can meet a girl to a "chasing the wind" trip, but also live up to the summer scenery.