Bird is making a traditional scooter for children. The california-based startup, which has launched its trackless scooter to countless cities, will sell its child-friendly Birdie for $129 throughout the holiday season.
The car comes in three colors - jet black, dove white and electric rose - and has all the basic features of a three-wheel scooter, such as a highly adjustable handlebar, tilting steering frame and rear-mounted "pedal brakes." The company warns that it can only produce a "limited number" of products, so take action as soon as you wish.
So why do birds do this? The company appears to have no plans to add birdies to its fleet of electric scooters and cruisers. In a press release, the startup said it was simply "meeting the demand for non-electric scooters designed for children."
Birdie can increase the company's revenue during the festival and enhance brand awareness with certain audience characteristics - if the dockless scooter phenomenon lasts long enough, they can eventually download the app and spend their own money on motorcycle rides. That's why countless car manufacturers, including tesla, make the most iconic kid-sized cars.
Bird CEO Travis VanderZanden said, "birth is a way to honor the founding of Bird and provide a fun way for families to ride together." It's a good idea, though I can't imagine a child - especially one riding a push-bird - keeping up with their parents' electric scooters.